The Italian version of Brainfluence, titled Neuromarketing in Pratica, is now available from the publisher, Apogeo, and other bookstores. This is the eleventh translation for my book, and it’s great to see that the ideas in it are still relevant and useful.
I haven’t seen the physical book yet, but it looks like they did a nice job with the cover. They started with my amusing (and totally invented) brain region labels and created their own emoji versions.
I found a few places carrying it:
I haven’t actually seen the book yet, so if you spot a copy in the wild, please post a photo on Twitter, Instagram, or Facebook and tag me! And, tell me what you think!