Cupids Health

AMA 12 Page Playbook on How to Promote Flu and Covid Vaccines

AMA covid guide
Below is a link to the AMA Covid-19 vaccination playbook. We thought you might like to play Monday Morning Quarterback.  It’s only 12 pages long. How many ways can you write, “Forget your patients’ priorities or wishes and plow ahead”?

Download AMA COVID-19 GUIDE background messaging on vaccines for Winter 2021


Exemptions based on religious or philosophic belief endanger the health of the unvaccinated individual and the health of those in his or her group and the community at large.

Ethical concerns arise when individuals are allowed to decline vaccinations based on non-medical reasons. (After narrowing the medical exemption to nothing.)

…Black and Latinx patients should be prioritized (How au courant they are with the lingo.)

The AMA is deeply concerned (PR 101, ALWAYS use “deeply” when you mean really, really pissed off)  that rampant disinformation and politicization of public health issues are eroding public confidence in science and undermining trust in physicians and medical institutions. (The AMA might want to chat with the President of the United States on that one.)

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