SEO is the best way to ensure potential clients can find your website when they search online. When potential clients or new customers are searching to find an online personal trainer, you want your business or name to come up near the top.
This article provides some SEO tips that online personal trainers can implement quickly and easily.
SEO for Online Personal Trainers: 5 Quick & Easy Tips
SEO can sometimes feel overwhelming and you may not have the time or budget for a full SEO audit. Here are five quick updates you can make to your personal training website to improve your SEO so users can more easily find your business.
#1 – Create an Awesome Website With Great Content
One of the ways to improve your SEO optimization is to get potential clients to stay on your website longer. An engaging website with a variety of high-quality content will keep people clicking and reading for a longer amount of time.
You also want to make sure your website loads quickly so searchers don’t click off your website too quickly. Have you ever pulled up a website on your mobile device and closed it because it didn’t load quickly enough? This is the fastest way to lose traffic to your website.
Your website posts should be informative, easy to read, and engaging. You can include blog posts, videos, infographics, and pictures that feature current clients. It can also be helpful to ask your current clients what website content they would find valuable.
#2 – Use Keywords
Google can be a great tool when finding keywords to include on your website. Keyword research involves looking online for specific words or phrases that users might be searching for when looking for your business. Implementing these keywords into your website content is an important way to drive traffic to your website.
For example, you might start some keyword research with what users might look for when trying to find your website: “online personal training,” “find an online personal trainer,” “online workout plans,” are all great keywords to get the ball rolling.
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#3 – Use Analytics
Google Analytics is a tool that anyone can use to see who is accessing the website, how they are finding your website, how long they are staying on the website, what pages they click on, and what pages they exit your website from. This can give you valuable insight into your readers and how they engage with your website.
It may be a little overwhelming to use Google Analytics at first because there is so much information available at your fingertips. Take a little time to understand the information provided and how it can be most helpful to you. The audience tab is a great place to start. You can also see how searchers are accessing your website, either from mobile devices, tablets, or desktops.
#4 – Amp up Your Social Media Presence
Learning to sell yourself on social media is important and cannot be understated. Social media marketing is one tool for not only improving your SEO optimization but it can also bring new members to your business.
There are different platforms that you can use for social media. The most popular are Facebook, Instagram, Twitter, or YouTube, but that does not mean you have to use all of them. You may want to focus your social media efforts on just two of those. Ask your current members and clients which social media platforms they regularly use.
Many fitness professionals use Instagram marketing as a tool for engaging with clients and members via social media. This helps promote a “community vibe” even when members aren’t in the gym – a necessity when your businesss is fully-remote.
#5 – Ensure Your Website Is Mobile-friendly
Have you ever clicked on a website from a mobile device and found it impossible to use? This is another reason why people may quickly click off a website when accessing from a mobile device.
Mobile devices like phones and tablets are the common ways many potential clients will access websites. Google also prioritizes websites that are mobile-friendly, meaning they will appear at the top of the search results.
It’s vital to make sure your website loads easily on mobile devices. One easy tool is the Google Mobile-Friendly Test that is easy to use. Google will give you the results that show if your website is mobile-friendly or could use some improvements.
You can easily see how your pages will appear on mobile devices even from a desktop or laptop computer. The “inspect” option when you right-click on a webpage shows you how that page will appear on the various mobile devices.
By implementing these five quick strategies, you can rest assured that you are taking the beginner steps to SEO optimization. Once you have these five tips in place, you can move on to more advanced SEO strategies.
Taking the time to improve your online personal training business’s website SEO will prove to be beneficial because online searchers can find your website, which brings in new clients and keeps your current members loyal.